Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such as Miami's Art Basel, he's had two commercials for Book 1s over the past year.

Phoenix Suns star Devin Booker has an eye for style, constantly expressing himself through his shoes on the court. With his own signature sneaker, the Nike Book 1, he’s generous in experimenting with and trying out new colorways that signify points in his life and career.