PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand ...

Mark Kirkham has been elevated to the role of Chief Marketing Officer (CMO), PepsiCo Beverages US at PepsiCo. He made the ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

Mark Kirkham, svp of marketing at PepsiCo, agreed, adding that while comedy is a winning strategy, it works best when paired with emotional storytelling. As an example, he pointed to PepsiCo's Lay ...

PepsiCo named Mark Kirkham as CMO of U.S. beverages, effective April 7, per details shared with Marketing Dive. The unit houses brands including Pepsi, Mountain Dew, Bubly, Starry and Gatorade.