The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...

Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...

Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.

Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her departure from Anheuser-Busch. Heinerscheid left the beer giant in the ...

The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now working for LIV Golf in a stunning turn of events. Alissa Heinerscheid ...

She worked for Anheuser-Buschon, Bud Light's parent company, for about 9 years. Now, according to a recent LinkedIn update, Heinerscheid has now joined LIV Golf, where she has been working for ...

This seemingly makes for an odd fit for Heinerscheid and LIV Golf, considering Saudi Arabia’s restrictive laws regarding the LGBTQ community. As the Bud Light campaign blew up, Heinerscheid also ...

The numbers are in for LIV Golf's major broadcast TV debut and they aren't good. Sunday's final round, aired on Fox and featuring some of LIV's biggest names in the hunt — Sergio Garcia ...

Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...

The marketing executive that was behind the ad campaign that tanked the No. 1 beer in America seemingly got a mulligan.