The NFL is pushing hard to increase girls flag football participation, and that effort is working at the high school level as it is one of the fastest growing sports at the prep level. The league is taking advantage of its huge platform during the Super Bowl tonight to run a fun two-inute ad entitled “Flag 50,” and it is pretty cool.

It may be new to Hawaii, but it’s hardly new on the mainland. Girls flag football has been growing in popularity over the past several years with many girls from Hawaii traveling to compete.

The Bucs have long been an advocate for growing the sport of flag football with Florida teens. For seven seasons, the NFL team has hosted a preseason classic that brings in girls teams from around the state,