AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.

You’ll find Meta AI front and center in Meta’s apps: In the Facebook Messenger app, for example, tap Chats and you’ll see a Meta AI input box right at the top, above your real life friends and family members. Tap inside that box, and you can start chatting about whatever topic you like. You can also tap Meta AI on the tab bar at the bottom.

Something about George Romero’s 1978 film about doomed survivors riding out the zombie apocalypse in a shopping mall feels resonant today as I look across Meta’s suite of AI-created profiles. The movie’s blue-skinned corpses don’t know they’re dead. They just wander through the shopping center on autopilot, looking for something new to consume.

Meta CEO Mark Zuckerberg announced yesterday that the company is swinging away from its efforts to corral its content. Meta is suspending its fact-checking program to move to an X-style Community Notes model on Facebook,

Meta ends fact-checking on Facebook and Instagram in favour of community notes - Mark Zuckerberg admitted the move will mean more ‘bad stuff’ on his social media platforms, which are used by billions of people.

Facebook and Instagram owner Meta said Tuesday it's scrapping its third-party fact-checking program and replacing it with a Community Notes program written by users.