David Beckham can finally eat a decent meal again. The sports star, who signed a multiyear global partnership and design deal with Hugo Boss for the Boss brand last May, is now stripping down to his skivvies for the Boss One Bodywear collection.

David Beckham stepped out in London on Thursday night to launch his latest steamy BOSS campaign, with wife Victoria and kids Romeo, Cruz and Harper all in attendance

Now, David Beckham has joined the pin-up boys club, and stripped to his boxers for a BOSS underwear campaign — and internet-breaking attempt. The footballer turned BOSS ambassador is pictured in various states of hyper-sensual recline: man-spreading on a leather chair in a seedy,

"I once said that my body wear modeling days had come to an end," Beckham explains before opening up on why he decided to strip down and show off his still-stellar physique for a Boss campaign.

David Beckham is the new face (and, indeed, body) of Boss One, and stars in a steamy new ad campaign for the brand.

The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.

David Beckham is turning 50 this year but the retired athlete is sexier than ever. His steamy new Boss ad has women drooling on the internet.